Accredited by NAAC with "A" Grade

State Level Seminar

On

Digital Marketing

(In association with SavitribaiPhule Pune University)

27thFebruary to 1st of March, 2019

Digital seminar

Digital Marketing seminar - Day 1

The following topics were covered by the trainers on the day-1

Meaning of digital marketing (any form of marketing that exists online)

Meaning of website and components of website

Meaning of domain, host and landing page…

Search engine spider (also known as bot, robot or crawler)

Meaning of crawling and indexing

Meaning of SEO (Search Engine Optimization)

On-page SEO

  • Meaning and types of keyword- generic, short tail, long tail and seasonal
  • Meaning of spamming and keyword density (should be 2-3)
  • Imageoptimizer.net- a tool to optimize the image
  • Sitemap generator
  • Temporary and permanent redirection

Off-page SEO-

  • Introduction to Link building
  • Introduction to Social media marketing
  • Introduction to bookmarking

Digital Marketing seminar - Day 2

The following topics were covered by the trainers on the day-2

Introduction to Algorithms

  • Google Hummingbird
  • Google Payday

Social Media Marketing

  • Facebook
  • Create Page
  • Create Ad
  • Payment methods : Pay Per Click

Pay Per 1000 impressions (For Brand Awareness)

CPM (Cost Per 1000Mille)

  • Twitter
  • Instagram
  • Pinterest
  • Tumblr
  • Introduction to VK
  • LinkedIn

Digital Marketing seminar - Day 3

  • Google Analytics overview
  • Google webmaster
  • Mobile marketing
  • Blogging
  • Influencer Marketing

Top