SPECTRUM 2019

“DRISHTI”

Event Date: 23^rd February, 2019

Brief Description of Event:

The design of LOGO is extremely important for any brand. The logo is the face of any brand and when projected in right manner is a powerful asset for the organisation. The logo is the first thing a potential customer will notice about an organisation. It is a point of recognition for clients and an important foundation for the branding of an organisation. The logo can convey to potential customers who you are, what type of product or service you sell, and communicates the organisations core values in an interesting way. It distinguishes an organisation from its competitors. The visual representation of the brand requires innovative minds application to design and project the organisational logo.

Placing the organisational logo on the products, packaging, on social media or organisational website is a way to advertise the brand. The logo is an integral part of making the brand a successful one – right up there with having high-quality products and positive referrals. The short attention span can work to organisations advantage, if one can have a solid logo to speak for the organisation. Successful branding is about telling a story that will influence customers’ emotions – plain and simple.  It serves as the foundation for the entire narrative on which the brand is built.

General Rules:

1. There will be only one group in common for undergraduate and post graduate students.
2. Each participant shall submit one entry for the competition.
3. The name of the organisation or product will be given on the day of the competition.
4. The participants will be given 02 hours for submission of the final design.
5. Each submission should be in the form of a landscape drawing paper of A4 size (29.7 cm x 21 cm).
6. The paper for the competition will be provided by the organisers.
7. The colours, drawing pad, drawing instruments are to be brought by the participants.
8. The decision of the judges are final.

Winner:

Runner up:

Judges: (External)

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