SIGNFICANCE OF MBA IN TODAY's WORLD

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SPECTRUM 2019 “BRAND MANIAC”

 

 

Event Brief:

Brand Maniac is a Brand Quiz which will go in 3 rounds comprising different components of brands.  The Event is expected to test the students knowledge about various aspects of brands.

Description:

a)      Team Size: 2. One team will consist of 2 participants from UG/PG institutes.

b)      Structure: 3 Rounds

c)      Event brief: It is a Brand Quiz which will go in 3 rounds comprising different components of brands.

d)      Duration: The event will be conducted in a single day.

Rounds of competition & rules of each round:

Round 1: Brand Voyage

ž  Round 1 will be of 30 minutes. It will consist of written test of 20 MCQ (multiple choice questions) based on various areas related to brands.

ž  1 mark for 1 correct response, no negative marking.

ž  Top 10 teams will be selected from this round to enter into second round.

Round 2: Elements to Edifice

ž  Total 10 teams will participate in round 2.

ž  A combination of brand elements will be shown to teams and they will be asked to recognize the brand represented by those elements.

Round 3: Brand Finale

ž  Total 5 teams will be competing in final round.

ž  Rapid fire round.

ž  Based on the performance in the final round, top 3 teams will be selected as winner and 1st runner up 2nd Runners up.

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