Publications /Patents

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  • · M. Mishra, H. Gandhi, “Necessity of dematerialization in Indian capital market and central depository system in Asian region: A study,” in Genius- An International multidisciplinary half yearly research journal (Peer Reviewed referred and UGC listed journal, No. 47100), ISSN 2279-0489 Vol VI, Issue II, Part I, Feb- July 2018, Impact Factor 4.954, w.sjifactor.com, pp. 188-96

  • Dr. Mamta Mishra, Prof. Vishal Gaikwad, A study on adequacy of promotional efforts of    food processing companies and retail outlets in Pune region, Abhinav National Monthly Refreed Journal of research, (UGC approved Sr. no. 49010) ISSN 2277-1166, Vol. 6, Issue 12, Dec 2017, pg 169-180.

  • Dr. Mamta Mishra, Harsha Gandhi, Necessity of dematerialization in Indian capital market and central depository system in Asian region: A study, Genius- An International multidisciplinary half yearly research journal (Peer Reviewed referred and UGC listed journal, No. 47100), ISSN 2279-0489 Vol VI, Issue II, Part I, Feb- July 2018, Impact Factor 4.954, w.sjifactor.com, pg 188-196.
  • Dr. Mamta Mishra, Prof. Vishal Gaikwad, Analysis and Assessment of food processing sector in India: An exploratory study, SURYA-THE ENERGY, Management Research Journal (Quarterly Double Blind Peer Reviewed Referred Journal) ISSN 2454-9169, Volume – 4 Issue 1(ii) January - March 2018, pg 71-84
  • Mamta Mishra, Prof. Harish Naidu, Customer preference towards readymade garments in Pune city: An empirical study, International Journal of Advanced Information Science and Technology, Vol 6, Issue 2, Feb 2017, ISSN:2319-2682, DOI:10.15693/ijaist/2017.v6i2.1-5, 1-5

  • Dr. Mamta Mishra, A study on effect of Societal Advertisements on Middle Class Group in Pune City, Global Research and Developmen Journal for Engineering, Vol 1, Issue 12, November 2016, ISSN 2455-5703 (E), Impact Factor 1.0681, 141-147

  • Dr. Mamta Mishra, Rohit Sarsar, Customer Preference towards branded coffee shops like Café Coffee day, Amul, Lipton, Nescafe in Institute Campus, Scholarly Research Journal's SRJ, 2016, ISSN 2278-8808 (E), 2319-4766 (P), Impact Factor 4.889

  • Dr Mamta Mishra, Tapan Patel, Understanding consumers’ online purchasing behaviors in Pune city, Journal for Research, Volume 1 Issue 12, February 2016, ISSN 2395- 7549, Impact Factor 3.654, 12-17

  • Dr Mamta Mishra, Anuradha Mahajan, A  study of consumption pattern towards selected personal care products in teenagers, International Journal in Management & Social Science ISSN: 2321–1784, Vol.04 Issue-02 (February, 2016), Impact Factor 5.276,  555-562.

  • Dr Mamta Mishra, Mr. Aniket Pawar, Identification of significant determinants of employer branding with reference to MBA students, International Journal of Recent Trends in Management, Commerce, Accountancy, Economics, Public Administration, Law and Allied Researches, 2015, 2348-9405, Vol 6, 133-145.

  • Dr Mamta Mishra, New Enlightened Path for Blissful Management, ‘Customer Satisfaction    Study For Dealer Services Of Automobiles With Respect To Four Wheelers’ International Journal for Administration in Management, Commerce and Economics, 2347-9558

  • Dr. Mamta Alok Mishra, Ongoing Research in Management and IT, ‘Test Marketing of RFID

  • Dr Mamta Mishra, Shrikant Dharmadhikari, A Comparative Analysis of Corporate Social Responsibility of Selected Manufacturing Companies, International Journal of New Innovations in Engineering and Technology, Volume 4 Issue 2 January 2016,  ISSN : 2319-6319, Impact factor 4.012, 37-41

Travel tags for identifying market potential at DDS, Pune’  International Journal for

Administration in Management, Commerce and Economics, ISBN: 978-93-5158-008-9, 2014

  • Dr. Mamta Alok Mishra, Inclusiveness and Innovation, Challenges for sustainable growth of

Emerging Economies, ‘A study of Customer Relationship Management and Customer Satisfaction at Broking Firms in Pune’, Excel India Publishers, ISBN: 978-93-8206-274-5, 2013

  • Dr. Mamta Alok Mishra, Management Arena Innovations, Opportunities and Challenges, MGV’s IMR, ISBN: 978-93-5067-163-4, 2012

  • Dr.  Mamta  Alok  Mishra,  Dr  Irfan  Siddiqui, Rural  Tourism- Challenges and  Opportunities, Anveshan: Management Research Journal, ISSN-0976-4186, Vol. III, Issue 1 Jan-June pg 05-11, 2012

  • Dr. Mamta Alok Mishra, Emergency Management: A Tool to save National And Human Wealth, International Journal of Management and Social Sciences, ISSN: 2249-7463, Vol. I Issue 4, pg 104-107, 2011

  • Dr.  Mamta  Alok  Mishra,  Sudhindra  Apsingekar,  Parag  Rajwade,  Social change  through Corporate Social  Responsibility affecting economic environment of business, Diversity to inclusiveness: The corporate initiatives, SIMCA, Pune, ISBN 978-81-921468-0-5 page 184-193, 2011

 

  • Dr.  Mamta  Alok  Mishra,  Mrs.  Sandhya  Deore,  Global  Meltdown:  Opportunities  and

Challenges, PUMBA, University of Pune, Himalaya Publication, ISBN: 978-81-8488-279-7,

2009

· Dr. Mamta Mishra, Prof Vishal Gaikwad, Analysis and Assessment of agriculture

sector in India, Proceedings of National conference on “Upcoming Micro and Macro

Business Environment Changes: Gearing up to lunge forward” ISBN 978-93-87665-63-7 Jan. 2018 pg 1-15.

· Dr. Mamta Mishra, Prof. Vishal Gaikwad, A study on adequacy of promotional efforts of

food processing companies and retail outlets in Pune region, Abhinav National Monthly

Refreed Journal of research, (UGC approved Sr. no. 49010) ISSN 2277-1166, Vol. 6, Issue

12, Dec 2017, pg 169-180.

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