Objectives :

1. To aware about print media and publication
2. To study circulation , distribution and accounting process
3. To know price is quoted in media for advertisement
4. To understand working of advertising company
5. To aware about job opportunities in Media Industry

Overview of Event

The workshop helps to know how media companies allocate or utilize the money or how they do business for any organization may be it is for any private Ltd. and how they generate money from market for their organization.
The workshop helps to understand the distribution process from printing machines till end customer, and different role of distributing channel. It covers total six step of distribution from printing press to customer. The whole process regulated by Heart of Publication called “Audit Bureau Of Circulation”(ABC), looking after area sales manager office. Distribution followed by following steps-

1. Printing Press
2. Principal agent
3. Area Distributor
4. Vendor
5. Sales Boy
6. Customer

In this way the students learned about circulation of paper, margin of profit in this channel, minimum profit, Maximum profit earned by agent and vendor.